First I'm going to say that I don't want to generalize.
Now that I have that disclaimer out of the way, Some Egyptians companies come off as such wannabes. Most stores, magazines billboards what have you, depict white people. Mostly blondes. Especially with children's stores. They always have a couple of Icelandic looking cherubs frolicking on store fronts and such. I went into several shops tonight and each one had the blonde kids.
Why is this?
Is it a kind of inward racism? An inferiority complex? Why do people here go gaga for blonde kids and and women? So many Egyptian advertisers use foreigners in their print ads, it makes me wonder. Why don't they reflect the Egyptian population and show wonderful Gypo kids and adults frolicking instead? Throw in some curly haired brown boys. Why the foreigner worship?
Just look at the site for our mall here. All, if not most of the pictures on their home page are of white people. That's just one example. If you've been anywhere in Egypt, you've surely seen more. I noticed a few posters in the Egypt Air office. A white, blonde stuardess tending to a white, blonde little girl. No offence to blondes here, It just feels so deliberate, in an Arab country/North Africa.
I realize there are Egyptian people that have blonde hair and light eyes and fair skin. I know it. But the vast majority of Egyptians are varying shades of brown, with dark hair and eyes. Arab looking. Not Anglo.
People, children notably, like to see people who look them in magazines and stores. I just wish that there was a more realistic reflection of Egyptian people shown. More like Mobinil and Melody's commercials. It seems only natural.
Don't get me started on the lack of hijabis in the media here either.